Pulse 360 Publisher Network Comes to Life
Pulse 360 introduced its Publisher Vertical Network (PVN) today, which is designed to free publishers from the stranglehold and combat the challenges of competing with monolithic advertising networks ala Google’s AdSense.
Regarding PVN, Lance D. Podell, CEO of Pulse 360 parent Seevast, said in a statement, “Leading publishers must realize that they are at a competitive disadvantage because a networks are controlling significant amounts of inventory in their core vertical, taking a greater share of advertising dollars. Inventory equals opportunity. Today, ad networks like Google’s AdSense can represent the largest amount of inventory in any given vertical segment, not the generally recognized large publisher.”
Thourh PVN, publishers will be allowed combine their smaller sites within a branded ad network. Publishers can also represent this inventory as well as syndicate content, boost revenue, and gain instant access to inventory that serves advertisers while driving traffic.
Podell added that Pulse 360 enables its publishers “…to take an aggressive stance against Google and other ad networks. He continued, “We’ve dedicated significant resources to develop a new way for publishers to effectively compete and, in the process, become the category leader in their vertical market by creating and controlling their own ad network.”
Pulse 360 claims that the Publisher Vertical Network can increase monetization, provide brand alignment and direct SEO opportunities. Podell says there are plans for expansion into a host of verticals in the near future.
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