New York Times Selects AOL as Canadian Ad Sales Representative
The New York Times Company has selected the AOL Canada Media Network as its third-party representative in all things Canadian, increasing the AOL division’s reach to more than 19 million. That equals about 86% of all Canadians on the Internet, according to comScore.
AOL Canada will manage all online advertising sales in Canada for NYTimes.com and IHT.com, the official site of the International Herald Tribune. Geo-targeting systems will be able to identify Canadian visitors to the New York Times Company sites and email newsletters. Canadian advertisers will also gain access to U.S. ad inventory, allowing them to target visitors from the U.S.
“We believe the potential for Canadian advertisers to target market our online readership through the AOL Canada Media Network is enormous,” said Claire LaRosa, the New York Times’ advertising director. in a statement.
AOL Canada says the deal will give its own news site and partners like CBC.ca, the official site of the Canadian Broadcasting Company, a wider pool of news sources to serve advertising against. The AOL Canadian Media Network represents a number of companies in Canada including the CBC, Netscape, and AOL’s Advertising.com.
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