Old media giants NBC Universal and the News Corporation will be launching a new online video distribution network this summer, featuring content from major TV networks and at least two movie studios.
“This is a game changer for Internet video,” said News Corp president Peter Chernin in a statement. “We’ll have access to just about the entire U.S. Internet audience at launch.” At launch, the network’s distribution partners will include well-trafficked giants AOL, MSN, Yahoo!, and News Corp’s MySpace, which together represent 96% of the monthly US internet audience. Preparing to reach that audience are advertisers like Cisco, Intel, and GM.
The first content to appear on the network includes full episodes and clips from NBC and News Corp’s Fox network like Saturday Night Live, 24, and The Simpsons, and movies like “The Bourne Supremacy” from Universal and “Borat” from 20th Century Fox, of which News Corp owns partly.
Each distribution partner will get an embedded video player that matches its own branding. “The ability to embed video clips within over 160 million profile pages will empower members of the MySpace community to view, share and truly interact with some of the entertainment world’s most popular content,” added Peter Levinsohn, president of News Corp subsidiary Fox Interactive Media.
Advertisers will have the option to purchase packages that include both online and broadcast spots.