Newspaper publisher McClatchy Company has announced that it will be contributing international news stories to Yahoo News in an initiative called “Trusted Voices.”
McClatchy will be providing traditional news stories and blog posts tied to certain geographical areas including Iraq, the Middle East, China and Latin America. “The daily blog contributions from the international correspondents, combined with their traditional news reports, will offer our readers an on-the-ground perspective unavailable from traditional news outlets,” said Scott Moore, Yahoo’s head of news and information in a statement.
“Trusted Voices” will launch in the second quarter of 2007, with one of the first publications being the “Inside Iraq” blog written by McClatchy’s Baghdad bureau. Journalists in Cairo and Jerusalem will also contribute. Content will also come from Beijing.
McClatchy, though, is not part of Yahoo’s online advertising network, which includes more than 200 newspapers around the US. Yahoo’s other international news contributors include Reuters, the Associated Press and Agence France-Press.
Yahoo News is one of Yahoo’s most popular destinations with about 36.3 million visitors in February, according to comScore. McClatchy has been struggling with a major drop in investor confidence after it acquired rival publisher Knight Ridder in 2006. The publisher is counting on Yahoo revenue, the financial details of which were not revealed, to help offset the cost of newsgathering.