The Laredo Group has been providing information and progressive conferences for the advertising industry since 1996. Originally based in Massachusetts, the conference resource is now headquartered in Fort Lauderdale, Florida. Stating that one of its missions is to help clients “increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization,” The Laredo Group offers a range of events across America for all agencies and marketing professional to partake in.
The Intelligent Selling of internet Advertising is another informative conference that The Laredo Group offers. Covering all areas of internet advertising the course is held over several days and includes a schedule jam-packed with topics like Internet advertising driving forces, Sellers challenges, Who’s buying and how much Media consumption and usage, Internet Advertising Building Blocks, Ad programs, Media Math: How to Calculate the Numbers, ROI Calculations, Intrusive ad units, Third party ad serving, Demographics targeting, Behavioral and contextual targeting, Impact on ad effectiveness, Streaming versus caching ads, Beyond the Browser, Viral and Word of Mouth, Syndicated research, Ad Effectiveness research, Buyer’s pet peeves, Programs for B2B Publishers, and Best practices for generating leads to name a few.
If you’re in the Los Angeles, New York City, Ft. Lauderdale, Boston, Dallas, Chicago, or San Francisco area this year, be sure to check out a full calendar with conference dates and register.
Both technical and sales information are provided within this conference. Early bird rates are offered to those interested, and can be booked by visiting The Laredo Group website.