IGA Worldwide Announces Milestones for March, 2007
IGA Worldwide has announced the addition of its 50th new title to its Radial ad-serving network. The new title joins brands such as Intel, Burger King, Discovery Networks, Paramount Pictures, T-Mobile, Jeep, 20th Century Fox, Nokia, Ben Sherman, FHM, Orange and Universal Pictures.
Among other accolades, IGA is looking towards its 10 millionth consumer before the end of March. The independent company also plans to significantly increase its reach and the number of games in its network by the end of the year in addition to publishers and developers like EA, Atari, Acclaim, Codemasters and Valve.
In a press statement, Justin Townsend, CEO, IGA Worldwide said, “We are thrilled to offer advertisers a surefire way to reach millions of consumers with high impact advertising and highly measurable results in some of the worlds leading game franchises. Seven-figure budgets are no longer an anomaly and we are seeing more brands shifting dedicated budgets of this magnitude into the in-game space. This supports the general expectation that the market will grow by between 40 and 50 percent in 2007, with the latest market-size estimates for 2010 averaging $1.3 billion.”
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