TACODA CEO Dave Morgan addressed the House of Representatives’ Subcommittee on Commerce, Trade, and Consumer Protection on behalf of the Interactive Advertising Bureau, asking them to avoid pressure from special interest groups and reconsider their pending anti-spyware legislation.
The House committee is currently evaluating the Securely Protect Yourself Against Cyber Trespass Act, a bill designed to keep users’ personally identifiable information from being transmitted over the Internet without their knowledge via spyware programs. The IAB fears the bill may be too harsh and that this reaction against spyware and other software that violates user privacy may damage the overall online advertising industry.
“Spyware is both bad for consumers and the industry,” said Morgan. “But equally as concerning, is its ability to erode consumer confidence and undermine valid online advertising models.” He added, “There is always a risk that legislation that governs complicated technology could result in limiting and/or stifling innovation.”
“This legislation, while well intended, deserves a fresh look by this new Congress,” IAB president Randall Rothenberg seconded. “As digital media consumption grows, the industry is increasingly responsive to consumers, and devoted to protecting their privacy, while delivering new, innovative services that improve their lives.”