Comments on: Google’s Focus Flub: Why Google’s Old-Media Infiltration Seems Forced and Flawed http://www.adotas.com/2007/03/google%e2%80%99s-focus-flub-why-google%e2%80%99s-old-media-infiltration-seems-forced-and-flawed/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Is Google really in ad-trouble? http://www.adotas.com/2007/03/google%e2%80%99s-focus-flub-why-google%e2%80%99s-old-media-infiltration-seems-forced-and-flawed/#comment-78748 Is Google really in ad-trouble? Sun, 01 Apr 2007 16:45:23 +0000 http://www.adotas.com/2007/03/google%e2%80%99s-focus-flub-why-google%e2%80%99s-old-media-infiltration-seems-forced-and-flawed/#comment-78748 [...] Chad M. Little gets our attention with an article, posted on adotas.com, in which he doubts the strategy Google implemented for its old-media infiltration. In fact, the article becomes the background for a larger and more in-depth analysis of the overall Google advertising strategy, both online and offline. [...] [...] Chad M. Little gets our attention with an article, posted on adotas.com, in which he doubts the strategy Google implemented for its old-media infiltration. In fact, the article becomes the background for a larger and more in-depth analysis of the overall Google advertising strategy, both online and offline. [...]

]]> By: Martin Garcia http://www.adotas.com/2007/03/google%e2%80%99s-focus-flub-why-google%e2%80%99s-old-media-infiltration-seems-forced-and-flawed/#comment-77292 Martin Garcia Wed, 28 Mar 2007 02:19:20 +0000 http://www.adotas.com/2007/03/google%e2%80%99s-focus-flub-why-google%e2%80%99s-old-media-infiltration-seems-forced-and-flawed/#comment-77292 Placing advertisers in the driver's seat is vital. Placing advertisers in the driver’s seat is vital.

]]> By: Neil http://www.adotas.com/2007/03/google%e2%80%99s-focus-flub-why-google%e2%80%99s-old-media-infiltration-seems-forced-and-flawed/#comment-77242 Neil Tue, 27 Mar 2007 22:57:53 +0000 http://www.adotas.com/2007/03/google%e2%80%99s-focus-flub-why-google%e2%80%99s-old-media-infiltration-seems-forced-and-flawed/#comment-77242 Anyone have a valid promo code for Quigo that gets $50 off for opening an account for $200? Anyone have a valid promo code for Quigo that gets $50 off for opening an account for $200?

]]> By: Steve Haar http://www.adotas.com/2007/03/google%e2%80%99s-focus-flub-why-google%e2%80%99s-old-media-infiltration-seems-forced-and-flawed/#comment-77222 Steve Haar Tue, 27 Mar 2007 21:32:25 +0000 http://www.adotas.com/2007/03/google%e2%80%99s-focus-flub-why-google%e2%80%99s-old-media-infiltration-seems-forced-and-flawed/#comment-77222 Funny, there are different takes on the ability of Google to penetrate the off-line ad market. My <a href="http://blog.thinkaboutsearch.com/2007/02/09/google-spock-in-a-james-t-kirk-world.aspx" rel="nofollow"> initial take</a> on it was that they are out of touch with the off-line world (I still think so). They do not understand the need, <a href="http://blog.thinkaboutsearch.com/2007/02/28/quigo.aspx" rel="nofollow"> like Quigo,</a> for transparancy and the human touch. Ultimately, they may be onto <a href="http://blog.thinkaboutsearch.com/2007/03/26/googleppa.aspx" rel="nofollow"> something different</a>...Owning the backend. I think they may end up more effective off-line behind the scenes. Funny, there are different takes on the ability of Google to penetrate the off-line ad market. My initial take on it was that they are out of touch with the off-line world (I still think so). They do not understand the need, like Quigo, for transparancy and the human touch.

Ultimately, they may be onto something different…Owning the backend. I think they may end up more effective off-line behind the scenes.

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