GM Launches Yearlong Cross-Media Campaign with Clear Channel
General Motors has announced a year-long deal with radio conglomerate Clear Channel to promote the 2007 Chevy Silverado pickup. The campaign ties together 15-second radio spots with floating web ads located on radio station websites in key truck-buying regions.
“We were looking for the best way to generate sales as a result of rave reviews, and Clear Channel Radio presented us with a strategy to connect with our target audience throughout the entire day — while they are on the road and on the Internet,” said Chevrolet general manager Ed Peper in a statement.
The radio ads will air in cities like Dallas, New Orleans, St. Louis and Oklahoma City. Each one will send listeners to their corresponding radio station’s web site where they’ll see Chevy Silverados driving around the home page and parking in a prominent leaderboard banner. The leaderboard shows more information about the Sliverado and links to the Chevy web site.
“With a very strong product, a patriotic, American-made message and the opportunity to communicate with truck buyers about the Silverado over the next year, we expect this targeted campaign to be very effective,” added Clear Channel Radio Sales regional president Jeff Howard.
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