GenieKnows Conjures Click Fraud Filter

617, a Nova Scotia-based search engine and interactive technology developer, has launched Genie Shield, a click fraud filtering service that promises to banish traffic from false clicks for good.

Genie Shield is a technology suite that includes conversion monitoring, automatic click and traffic elimination, and click pattern analysis. The conversion tracking system lets advertisers closely monitor the amount they’re paying for campaigns while the pattern analyzer and the activity eliminators automatically negate clicks from automated bots and pay-to-click traffic that uses humans to click on ads in exchange for cash, but those who usually have no interest in what is being advertised. Additionally, IP and referrer blocking technology keeps repeat offenders from striking multiple times.

“With the ever-increasing problem of fraudulent traffic, advertisers can feel comfortable because they are provided with effective Pay-Per-Click management,” said CEO Barbara Manning in a statement. “Genie Shield will prove invaluable to companies who desire a higher ROI on their advertising investment.”

GenieKnows, owned by IT Interactive Services, Inc., operates search sites in the US, UK and China, as well as its local search site,


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