In-game advertising company Double Fusion has signed a deal with game developer Aspyr Media to provide advertising services for the upcoming tennis game Top Spin 2 on the PC.
Top Spin 2 joins Double Fusion’s roster of sports games and gives them a channel to reach tennis fans contextually. “Top Spin 2 not only perfectly exemplifies an opportunity where dynamic ads mutually benefit the gamer and the marketer, but adding Triple A titles as such further enhances the network reach we offer at Double Fusion,” said Julie Shumaker, Double Fusion’s VP of worldwide sales.
Double Fusion powers the advertising in several soccer and baseball games from publishers like 2K Sports. Top Spin 2 features real-world athletes including Roger Federer and Maria Sharapova in real-world tennis events like Grand Slam tournament Wimbledon. The game includes multiplayer options over Internet, LAN, or on a single PC.
“We believe that in-game advertising, when implemented correctly, benefits everyone in the industry,” added Aspyr EVP of publishing Ted Staloch. “Double Fusion’s technology and use of contextual advertisements is an excellent example of proper execution that blends seamlessly with the gaming experience.”