ClickTracks Rolls Out Version 6.5 of Analytics Platform

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ClickTracks Analytics today announced the release of version 6.5 of its Web metrics service. This new version contains many enhanced features available to marketers with high traffic and large-scale website needs.

“The increased demand for ClickTracks from large-scale site owners has been met with a significantly re-designed processing engine,” said John Marshall, ClickTracks’ founder and CEO. Marshall adds, “Yet, we continue to offer ad-hoc real-time segmentation. These same marketers have told us that they need to be able to use ClickTracks data within their own proprietary environments, and we’ve responded with the addition of application programming interface (API) technology that enables marketers to integrate ClickTracks’ data with their other software applications”.

Version 6.5 includes features and enhancements such as Performance Increases, which are powered through improved overnight processing, Graph Key Performance Indicators (KPIs), which come in the form of a timeline for over a dozen metrics and unlimited segments, and a Data Dissection Report, which sort cross-tab performance statistics.

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