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Hong Kong Media Buying Service Opens New York Branch

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Mar 8, 2007 

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Sarah Novotny  |

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Hong Kong Media Buying Service Opens New York Branch

China New Media Advertising, an online and print media advertising buying service based out of Hong Kong, announced the opening of its New York office today.

A limited liability company, CNMA is owned by IMS Companies.

With access to 150 websites and 75 print business publications, CNMA will provide access to its Mainland Chinese Network. Media buying services and business information to global customers and prospects are also included in CNMA’s offerings along with Chinese language translation.

“China’s population of Internet users has risen by 30 percent over the past year to 132 million, and these are just a couple of fantastic stats about this fast-growing marketplace. From day one, our network of Chinese websites can deliver up to 200 million banner impressions per day, reaching 19 million visitors to this unique website network daily,” stated CNMA president Hector Botero.

Within the 75 trade publications, B2B advertisers are allowed to purchase an entire network or select business newspapers by industry.

Botero added, “Advertisers need expert help to access China and they also need help to efficiently reach their target market. It’s virtually impossible to plan, execute and measure on-line and print advertising campaigns without a local presence and inside China knowledge.”

Maurice Johnson, who holds over 20 years of experience in international advertising, will head the New York office. “Our goal at CNMA is to provide — in China — the resources, knowledge and service that international advertiser’s need,” he said.

Tags: China, media_buying_planning and New_York

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