CBS, YouTube Seal March Madness Agreement

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Unlike its former sister/parent company Viacom, CBS Corp. was able to reach an agreement with YouTube, this one entailing the broadcast of highlights, press conferences and other content from this month’s NCAA basketball tournament. The CBS basketball clips will also be sponsored by advertising from GMC’s Pontiac line.

The advertising deal is consistent with CBS’ plan to garner payment for its content and shows, something that Viacom was unable to procure from YouTube, which in turn resulted in a “massive intentional copyright infringement” suit to the tune of $1 billion.

The financial terms of the advertising deal between YouTube and CBS have not been disclosed, and CBS Interactive President Quincy Smith has not released any statements on the agreement nor on CBS’ talks with Google and YouTube for distribution.

In an interview, Smith did say, “From our perspective, we absolutely want to experiment and make sure we do things with as many online platforms as we can, but we need to get paid for our content. Not only do we need to get paid for our content, we need to learn about our community.”

As for the YouTube move, Smith said that CBS attempting to build its own video site at this juncture would be a “naive move.”

CBS and Pontiac together reached a deal with YouTube where game clips will be uploaded for viewers almost in real-time. Users will be able to interact by leaving comments, rating the clips, recommending them and posting video responses as well.

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