Atlas Releases AdManager, Version 10
Digital marketing company Atlas has released the newest version of its AdManager system designed to help advertisers generate additional revenue from underused impressions.
AdManager version 10 includes a better dashboard so publishers can manage their income streams at a glance, see which campaigns are about to expire and which ones are behind schedule, and set CPM prices. Additional reporting and visitor stats show how campaigns are performing, and the update also includes a tweaked user interface.
“Clearly, ad revenue management as well as inventory management are critical to publishers,” said Brian Handly, Atlas’s SVP in a statement. “Publishers can now make smarter, revenue-generating decisions, faster.”
Atlas, owned by Accipiter, develops tools to manage campaigns across multiple digital platforms like banners, video and search. The AdManager platform has been in continuous development since 1996 and serves several billion ads each month. Publishers using AdManager include sharing site Photobucket and blog developer Six Apart.
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