Anheuser-Busch, MingleNow ‘Clink’ to Beer-Themed Social Networking
With “Clink”, Anheuser-Busch has added a social networking twist to its Here’s to Beer initiative. Launched via the MingleNow.com portal, the “Clink” promotion gives contemporary brew drinkers the chance to connect and share their favorite beer experiences via photos. By placing a photo into the “Clink” album or into themed “Clink” groups, which are created by “Clink” users, users can interact and share their photos with one another. Contests will be held throughout the year, and users will be able to vote on their favorite photos, with the highest ranking photo chosen as the winner.
Bob Lachky, executive VP of Global Industry Development for Anheuser-Busch, said, “Here’s to Beer is a program dedicated to enhancing the image of beer. As times change and people explore new mediums to connect with friends, beer will be there to share in the experiences. Virtual social networking has become part of the daily routine of how contemporary adults communicate with each other. Supporting this niche social media outlet where people actively engage in sharing stories and images reinforces the honesty and authenticity of socializing over a beer.”
Anheuser-Busch, the leading American brewer tallying nearly 49% of US beer sales, has implemented Here’s to Beer in an effort to enhance the image of its chief beverage.
Gurbaksh Chahal, chairman and CEO BlueLithium , the ad network that conceived and built MingleNow, added, “MingleNow is fostering a sense of community with trendsetting adults. Here’s to Beer and ‘Clink’ create a unique environment where users can connect with people who share interests similar to their own.”
Reader Comments.
http://www.yougotbeer.com is a great way to send someone a beer online. What is more social than that?
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
- Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
Features
- Reaching the Multi-Tasker in 2012 February 6th 2012
- Fuel Social Conversation with Web Content February 6th 2012
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
- Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
- Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- The Difference Between Content Marketing and Custom Content | Using social media in content marketing | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
- Ecommerce Industry Roundup – Week of 1/30/12 « Ecommerce x Acadaca: [...] Managing Your Privacy in a Public Digital World via Adotas - Believe it or not,
- Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt - ADOTAS | Conversion Rate Optimization (CRO) | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
- Latest Weird News | Weird & Strange: [...] go to the bathroom without their mobile phone. Seventy-five percent of … Read more
