With “Clink”, Anheuser-Busch has added a social networking twist to its Here’s to Beer initiative. Launched via the MingleNow.com portal, the “Clink” promotion gives contemporary brew drinkers the chance to connect and share their favorite beer experiences via photos. By placing a photo into the “Clink” album or into themed “Clink” groups, which are created by “Clink” users, users can interact and share their photos with one another. Contests will be held throughout the year, and users will be able to vote on their favorite photos, with the highest ranking photo chosen as the winner.
Bob Lachky, executive VP of Global Industry Development for Anheuser-Busch, said, “Here’s to Beer is a program dedicated to enhancing the image of beer. As times change and people explore new mediums to connect with friends, beer will be there to share in the experiences. Virtual social networking has become part of the daily routine of how contemporary adults communicate with each other. Supporting this niche social media outlet where people actively engage in sharing stories and images reinforces the honesty and authenticity of socializing over a beer.”
Anheuser-Busch, the leading American brewer tallying nearly 49% of US beer sales, has implemented Here’s to Beer in an effort to enhance the image of its chief beverage.
Gurbaksh Chahal, chairman and CEO BlueLithium , the ad network that conceived and built MingleNow, added, “MingleNow is fostering a sense of community with trendsetting adults. Here’s to Beer and ‘Clink’ create a unique environment where users can connect with people who share interests similar to their own.”