AKQA Gives Star Wars Makeover to Postal Service
This week, interactive agency AKQA unveiled its Star Wars redesign of USPS.com. The initiative is a part of marketing efforts for the new Star Wars stamps, which commemorate the 30th anniversary of the mega-franchise.
The promotion includes a full homepage that features a Star Wars skin that changes upon each visit. Users will also be able to choose their own skins or turn off the feature entirely. Star Wars stamps, envelopes, sweepstakes, stamp voting, and other promotional features will be highlighted throughout the page. .
“”We created a Star Wars promo component which contains its own navigation for easy display of all of the campaign offerings. This also enabled us to include more offerings such as free desktop wallpapers of the Star Wars Express Mail envelopes for download,— said Jason Whiting, Managing Director of AKQA DC, in a statement.
For the first time, the USPS has used Flash, which was displayed March 16th on a teaser promotion that featured a R2D2 scrolled across the site.
“This is the first time that a promotion has been done to this scale on the USPS.com. The viral nature of this promotion will bring in new visitors to our usps.com website,— added Anita Bizzotto, CMO at USPS. Additionally, as an offline tie-in, the USPS also deployed 400 official postal service mailboxes disguised as R2D2.
AKQA, meanwhile is also working on revamping the entire USPS.com website among other creative and technical issues. The Star Wars campaign will run through April 7th.
Reader Comments.
Nice…
Nice…
Nice
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Features
- Infographic: The Online Ad Industry Is Like the Stock Market February 10th 2012
- Mobile Search: More Intent, More SMB Opportunity February 10th 2012
- BlueKai Report Explains DMPs to Publishers February 10th 2012
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
