Mobile ad vendor AdMob has received $15 million in series B funding, the company announced at the CITA Wireless conference in Orlando today. Money came primarily from Accel Partners. Sequoia Capital, and AdMob’s previous investor also contributed funds.
Over the past year AdMob has served more than1.6 billion ads around the globe, and has a roster of more than 1200 publishers. “Mobile Advertising is exploding as advertisers of all types learn to leverage the mobile medium,” said Accel partner Rich Wong in a statement. He also said that AdMob has a “unique international footprint,” and that it will “set the direction” of the mobile advertising market.
In January, AdMob said it had served more than a billion ads in the last half of 2006, driven by demand in the US and Europe. Omar Hamoui, the company’s CEO, said the additional funds would be spent towards making mobile ad implementation easier. According to AdMob’s data, most campaigns use some sort of geo-targeting, but the company can also leverage user behavior.