Google-owned YouTube has signed additional content sharing deals, one of them with NBA.com, to create an exclusive NBA Channel. On Monday, March 5th, YouTube users will gain access to NBA.com video features on YouTube including game highlights and behind-the-scenes reports.
The NBA is also encouraging users to upload their own best basketball videos and vote on those submitted by other fans. The top ten each week will be compiled into a highlight reel and will be featured on the NBA Channel.
“NBA fans will be able to interact and share their passion for the game by posting their ‘best moves’,” said NBA commissioner David Stern in a statement. “YouTube’s popularity and wide-reaching community of users provides the NBA with another unique way to reach our fans.”
The NBA deal is part of YouTube’s “Claim Your Content” program, designed to help content creators identify their copyrighted videos. The NBA will have the option to remove any unauthorized videos and share in any related advertising revenue.
Google and the NBA are also negotiating a deal to distribute NBA video through the Google AdSense advertising network.