Time Warner’s AOL is currently in talks to purchase Third Screen Media, a mobile-focused start-up that displays small ads on cellphone screens. According to the Wall Street Journal, citing individuals with information on the discussions, the deal may hover in the range of $80 million, but also still has the potential to fall through.
Microsoft reportedly approached Third Screen with a similar proposition last year, but that deal eventually fell apart. During this time, TSM told Reuters that that it was looking into funding to support its expansion efforts as opposed to trying to flat out sell the company.
A deal with AOL would most likely lead to Third Screen joining the former’s Advertising.com operation, which specializes in the brokering of ads online.
While talks have been “fairly advanced” between the two parties, neither AOL nor TSM was commenting as of press time.