Adotas

Where media buyers start online

Featured Author

Author Photo

Sarah Novotny is the Sr. Editor in Charge of Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

More articles by Editor





Features

TopButton.com

Written on
February 14th 2007
Author
by Editor  |
Feed
   XML Feed

What they do: TopButton is a fashion-forward website that services consumers with providing brands and the latest sale and fashion information through the website and daily newsletter. As an email marketer, the website reaches registered users twice a week, with user numbers that exceed 400,000. TopButton is a one-stop source for women who want to learn about the hottest trends, be in the know when it comes to fashion, and catch a great sale while in the process.

Top Button, which originally began as NYSALE.com, also promotes sales and events within fashion for the NY and LA markets, including sample sales, designer showrooms, designer boutiques, department stores, national retailers and online brands. Since 1999, TopButton has grown to gain 780,000 readers with the newsletter and website subscribers combined.

Why you should buy: With the wide range of valued consumers that TopButton holds and the large number of registered users, advertising on this site is a great buy. Not only that, but TopButton is also a revenue enhancing investment considering the users and subscribers look towards this site as a guide to where they can and will spend their money. TopButton content can also be found within the Daily News, Citysearch, Marie Claire, Variety, AMNew York, Clear Channel, Emmis radio stations, and others.

Clients are as diverse as subscribers and from Alvin Valley to Badgley Mischka to MoMA and more, the list of clients range from high end to bargain steals.

Format/how much: The website and newsletter offer several options for advertisers. The preferred Event Listing allows for main page exposure which includes links and promotion highlights. Feature Box offers a 150×150 banner display on the main page. Other options include shared Email and VIP fashion event ad displays.

VIP dedicated email is $85 CPM with a database that includes 790K registered users nationwide.

490K are email subscribers with 260K living in NY, while 80K reside in LA.

Contact:

212.269.7253 and choose Advertising Dept.



No Tags
Article Sponsor

More Features

Reader Comments.

Great service and alot of registered users.
All the best,
Ian

Posted by Ian | 5:59 pm on February 16, 2007.

A great property! I try to leverage Top Button for ther great audience as often as possible.

Posted by Adam Broitman | 10:46 am on February 20, 2007.

Leave a Comment

Add a comment


Spotlight

SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...

Adotas Partnership