• Comment
• Print Article
• Email
• Permalink

The Advertising Mindshare: How to Leverage Your Advertising Know-How in Online/Offline Realms

Written on

Feb 20, 2007 

Author

Robin Stanton  |

Share

The Advertising Mindshare: How to Leverage Your Advertising Know-How in Online/Offline Realms

I know from experience of sitting in meetings where the creative teams yell that there is not enough room to include a URL, or the person who works on the website is missing from the meeting. Everyone needs to be included to come up with a concept that will work across all forms of media. It is possible to make it work; take a look at ad campaigns such as New York & Company. Their campaign stretched across magazines, direct mail, website and email marketing. Staples and Office Max send out direct mail specials through email marketing and in-store specials. Each piece drives traffic to create a sale whether in-store or online.

If your client has a radio ad campaign, then check out online radio in the same market, usually the same stations you are featured on will have online radio. Online radio spots are much shorter and cheaper. Get a few search keywords in the mix, because if people read or listen to an ad and can’t remember the store or brand name, they will search for the words or product they remember…this is a good way to catch the on-the-go people. Once the on-the-go people get a chance to sit in front of a computer, they will quickly Google what they remember, so make sure your client can be found.

If you are a client or potential client of an agency, go in armed. Say, this is how much I have to spend on advertising; I would like to try xyz media options and make sure my web url is listed on every piece of advertising from business cards to billboards. It is well worth making that demand, because the more traffic you drive to your website and stores the more MONEY! You will make. Don’t let any agency talk you out of placing your web address on your media, after all you are the client and we are here to make your money work for you.

In the near future I look forward to reading more URLs on billboards to make my drive on the PA turnpike more exciting, along with seeing more URLs on TV commercials so I have something more look at on the small-screen.

Pages: « previous page 1 2

Tags: agency_roles and branding

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More Features

• BlueKai Report Explains DMPs to Publishers
• Attribution Online: Introducers and Influencers and Closers… Oh My!
• With gTLDs, Global Branding Starts with a Name
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers
• Case Study: Social Ad Effectiveness

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »

News Archive

Features

• BlueKai Report Explains DMPs to Publishers February 10th 2012
• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
• News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
• VB: What exactly makes an ad "high quality"?
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }