Survey: Most YouTube Users Would Avoid Video Ads

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A majority of YouTube users say they would visit YouTube less frequently if the video-sharing site decides to start displaying video ads, according to a recent survey conducted by Harris Interactive.

In late December, Harris polled 2309 individuals in the US. 42% said they had watched a video on YouTube, and 24% saying they were frequent users, but watched less than an hour a week. 75% of those frequent users said they would be less likely to visit the site if the videos contained pre-roll ads.

Last week at the World Economic Forum in Switzerland, YouTube co-founder Chad Hurley said they were considering monetizing YouTube videos in order to share revenue with the content creators. The company has not said what form that monetization would take. Some consider a 30-second pre-roll a little much to tack on to a two-minute-long video. The Chicago Tribune compared YouTube’s desire to pay content creators with Revver, a rival video sharing site that places ads at the end of a video.

To be fair,” said Aongus Burke, Senior Research Manager of Harris’s Media & Entertainment Practice, “as far as we know, YouTube has never publicly said that they are considering including short commercials before the clips on their site. However, we wanted to see how much resistance there would be at that extreme. Apparently, there is a lot.

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