http://www.adotas.com/2007/02/socializing-search-how-search-marketers-can-evolve-into-consumer-conversationalists/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2007/02/socializing-search-how-search-marketers-can-evolve-into-consumer-conversationalists/#comment-68061 anunno Mon, 26 Feb 2007 20:19:23 +0000 http://www.adotas.com/2007/02/socializing-search-how-search-marketers-can-evolve-into-consumer-conversationalists/#comment-68061 I wanted to bring attention to what is happening with Web 2.0 applications that have the end user customizing their social profile pages as start pages and adding the custom content that is of interest to them and affinity groups of like minded spheres of friends. Companies like www.springwidgets.com are developing widgets for users to customize Myspace social network profiles and blogs as well as encouraging the users to bring the widget to their desktop. This is becoming a very important part of the Web 2.0 growth and becoming known as the "Widget Economy". Just like the search methods mentioned in your last article, widgets will be the brand connection vehicle in which marketers will be able to pipe-in content and messaging to users and their spheres of influence while at the same time creating adoption patterns through the networks of social sites. As applications are developed to pull profile data across open and walled garden social networks, we will see the emergence of mega-networks that may cross from MySpace to FaceBook to HI5 and into Digg and De.lic.ous profiles within one widget application. Keeping up with paid search is just the tip of the iceberg as widgets with built in ad servicing and e-commerce capabilities start to roll out in the next several months. Now is the time to start building a Widget Strategy as Web 2.0 Widgets are creating the consumer connection we are so desperately looking for. I wanted to bring attention to what is happening with Web 2.0 applications that have the end user customizing their social profile pages as start pages and adding the custom content that is of interest to them and affinity groups of like minded spheres of friends. Companies like http://www.springwidgets.com are developing widgets for users to customize Myspace social network profiles and blogs as well as encouraging the users to bring the widget to their desktop. This is becoming a very important part of the Web 2.0 growth and becoming known as the “Widget Economy”. Just like the search methods mentioned in your last article, widgets will be the brand connection vehicle in which marketers will be able to pipe-in content and messaging to users and their spheres of influence while at the same time creating adoption patterns through the networks of social sites. As applications are developed to pull profile data across open and walled garden social networks, we will see the emergence of mega-networks that may cross from MySpace to FaceBook to HI5 and into Digg and De.lic.ous profiles within one widget application. Keeping up with paid search is just the tip of the iceberg as widgets with built in ad servicing and e-commerce capabilities start to roll out in the next several months. Now is the time to start building a Widget Strategy as Web 2.0 Widgets are creating the consumer connection we are so desperately looking for.

]]> http://www.adotas.com/2007/02/socializing-search-how-search-marketers-can-evolve-into-consumer-conversationalists/#comment-68007 RelevantNoise.com » RelevantNoise Press Mention: Adotas » Socializing Search: How Search Marketers Can Evolve into Consumer Conversationalists Mon, 26 Feb 2007 16:46:06 +0000 http://www.adotas.com/2007/02/socializing-search-how-search-marketers-can-evolve-into-consumer-conversationalists/#comment-68007 [...] Adotas » Socializing Search: How Search Marketers Can Evolve into Consumer Conversationalists [...] [...] Adotas » Socializing Search: How Search Marketers Can Evolve into Consumer Conversationalists [...]

]]> http://www.adotas.com/2007/02/socializing-search-how-search-marketers-can-evolve-into-consumer-conversationalists/#comment-68006 All Self Promotion Is Shameless at A Media Circus Mon, 26 Feb 2007 16:45:13 +0000 http://www.adotas.com/2007/02/socializing-search-how-search-marketers-can-evolve-into-consumer-conversationalists/#comment-68006 [...] A link to my new article in Adotas about how many SEM practitioners are failing to recognize and leverage social media and a few ideas on what they may think about doing. [...] [...] A link to my new article in Adotas about how many SEM practitioners are failing to recognize and leverage social media and a few ideas on what they may think about doing. [...]

]]>