Quigo Strategizes with Pixsy
Auction-based advertising provider Quigo today announced a strategic partnership with Pixsy Corporation, a media search platform. With the agreement, both Quigo and Pixsy will create visual search portals that are private-label and location-and topic-specific.
With Pixsy’s Media Search Platform, users can search for videos, images of local interests and other multimedia content. The portals will work with Quigo’s AdSonar online ad network so that national advertisers can offer content-targeted messages on a pay-for-performance basis.
With the first installment of the program to come later this quarter, Pixsy will use its technology to capture, index and deliver the most current and relevant thumbnail images and video. This will enable users’ access to location-and topic-specific visual content when they use certain keywords. Quigo will enable local and national marketers to bid on pay-for-performance advertising by using a customized private-label version of its AdSonar platform.
In a press statement, Pixsy CEO, Chase Norlin said, “By leveraging Quigo’s sophisticated content-targeting technology and pay-for-performance advertising platform, we will be able to offer users more relevant information, generate more revenue for publishers and offer advertisers greater value.”
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