Q Interactive Deploys Next-Gen Email Management System

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Online marketing agency Q Interactive today announced the launch of a new email targeting and distribution system. Through this new service, personalization and performance-based email campaigns can be delivered to the most responsive consumers on a daily basis. The distribution system builds, improves targets, and learns in real time on its own, Q claims. According to the press release, the results from the daily distribution system test show a 25% average increase in conversions over the monthly blast method.

The new distribution service can be utilized via Q’s proprietary TrueConversion Engine. More than 1600 segments, including self-reported demographic, geographic, behavioral and transactional data and category interests are used within the TrueConversion Engine, which then filters through content relevance, volume and frequency for individual users. The TrueConversion uses the previous listed attributes to send appropriate e-mails throughout the month on behalf of the promotion or advertiser.

In a press statement, Matt Wise, President and CEO of Q Interactive, said, “For too long marketers have clung to antiquated traditional direct mail methodologies that are incapable of fully taking advantage of the e-mail medium. With this next generation of Q Interactive e-mail, advertisers can for the first time enjoy the benefits of a mass media campaign in e-mail without the negative corollaries for consumers—and they can significantly increase conversions while doing it.”

Q Interactive boasts that its new system provides steady, reliable conversions throughout the month, reduces risk of single-day errors by spreading email distribution across the month, and ensures better deliverability from from main ISPs.

Calling the new launch a “consumer-focused approach,” Wise added, “We’re controlling volume for each individual’s profile rather than just mailing on the advertiser’s schedule, which means a better consumer experience as well as better results for advertisers.”

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