Piper Jaffray: Global Online Ad Industry Worth $81.1 Billion by 2011
The global online ad industry could hit $81.1 billion by 2011, according to a lengthy report released by research firm Piper Jaffray & Co.
“The User Revolution” looks at the Internet as a form of mass media and anticipates a 21% annual growth rate through 2011. Piper Jaffray believes the major Internet trend is towards consumers, who will increasingly take control of content and branding. Search revenues are also expected to reach $21.5 billion in the same year.
“The historically passive consumer is changing rapidly, not only becoming more informed and confident about purchase decisions, but also increasingly taking control of the consumption of information and content that used to be distributed by networks, studios, publishers and retailers,” said analyst Safa Rashtchy in a statement.
Piper Jaffray points out the increasing number of user-generated content sites like YouTube, MySpace and Flickr. The firm says that Internet usage patterns are changing, moving traffic away from traditional web portals to these types of sites which the firm as dubbed “communitainment” sites.
Piper Jaffray also believes that media is becoming increasingly fragmented, meaning that advertisers will have to buy more and more inventory in a variety of different mediums to gain the impact they want. The company also says that search will play a more prominent role and that online video will see more advertising growth as ad dollars shift away from traditional media.
“We expect the User Revolution, which has just begun to last several years before the new regime is fully established and the old statues have all been toppled over,” Rashtchy added.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
- Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
Features
- Reaching the Multi-Tasker in 2012 February 6th 2012
- Fuel Social Conversation with Web Content February 6th 2012
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
- Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
- Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- The Difference Between Content Marketing and Custom Content | Using social media in content marketing | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
- Ecommerce Industry Roundup – Week of 1/30/12 « Ecommerce x Acadaca: [...] Managing Your Privacy in a Public Digital World via Adotas - Believe it or not,
- Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt - ADOTAS | Conversion Rate Optimization (CRO) | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
- Latest Weird News | Weird & Strange: [...] go to the bathroom without their mobile phone. Seventy-five percent of … Read more
