NASCAR.com Daytona 500 Ads Await Green Light
During the Daytona 500, NASCAR’s inaugural race, NASCAR.com will feature more than just race coverage. All the commercials that will appear during the televised race will appear online when the race begins, before they air on Fox.
“We figured there is a lot of traffic on the morning of the race,” said Andrew Giangola, NASCAR’s business communications director, in a statement. “Our sponsors pushed for it. They see it as value-added. Viewers can download commercials.”
Usually during large, televised sporting events, the TV ads will appear online only after they have been shown on TV. Sometimes, an individual marketer will release its TV ads online ahead of time, but rarely have ads been released by a network all at once.
This year’s advertisers including Sprint, Coke and Chevy have spent more than $500,000 each on 30-second Daytona spots. According to Giangola, more and more sponsors are creating unusual ads and promotional tie-ins.
The ads will appear both on NASCAR.com and on veryfunnyads.com, a site operated by NASCAR.com owner Turner Broadcasting.
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