MSN is set to launch a job search service for its China market, with the intention of attracting young jobseekers.
In a statement to Reuters, company spokesman Richard Feng said “we are going to offer a job-hunting service in the next few months, but at the current stage we do not have any detailed information to disclose on this topic.” Sources have stated that MSN is in the process of pursuing local partners. The new service will be a Chinese-language job search resource, which MSN hopes will lead them in working with several international and local HR firms.
The leading Chinese job search services in China are currently powered by Monster.com and Zhaopin.com. State media places the three leading job search services as owning 35% of the market share, Reuters further reports.
According to iResearch, China’s online job market for 2006 was estimated at 1.15 billion yuan ($148.2 million), a significant leap from previous years. Doug Crets, an analyst at Media Partners Asia, said “It seems likely that MSN is becoming a media company that can compete with other media online in China,” said. “This seems like a good move, because it incorporates another revenue channel into their model. And a lucrative one.”
MSN’s China site is a split joint venture between Microsoft and Shanghai Alliance Investment, a major city investment firm run by Jiang Mianheng, the son of former Chinese President Jiang Zemin.