MIVA Gains US, European Partners
Online ad network MIVA has signed several new partnership agreements designed to expand its pay-per-click network.
US-based press release distribution company TransWorldNews will use MIVA’s PPC and in-text ads, as well as a bevy of European properties, including French automotive site Argusauto.com and finance site Boursier.com, Germany’s Sport1.de sports portal and MyVideo.de, and Spain’s Grupo Zeta.
The new partners have become part of the MIVA MC Managed network, a PPC network designed for larger publishers that includes online account management and ad optimization tools. Not to be confused with MIVA MC, the company’s self-serve PPC ad network.
Last month, MIVA signed a deal with UK newspaper publisher Johnston Press Plc to provide PPC advertising across the publisher’s network of 300 newspaper and classified websites.
“We believe we’re building a good level of momentum following the signing of these new partner agreements,” said MIVA CEO Peter Corrao in a statement. “These are prestigious publishing brands across both the U.S. and Europe and we believe the wins are a significant vote of confidence in our ability as online monetization experts.”
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