Microsoft To Buy Health Search Engine
As part of a wider strategy to enter the consumer health market, Microsoft yesterday announced its intention to buy Medstory Inc., a company that develops web search technology specifically for discovering health and medical information.
Medstory will become part of Microsoft’s recently created Health Solutions Group. The company uses an intuitive search technology that can deliver more refined and targeted search results to both consumers and healthcare professionals. In turn, searches for one type of health issue may also reveal related research, as well as pharmaceutical and/or nutritional information.
“Instead of trying to force people to think in terms of the way a computer searches, we’re enabling computers to more intuitively conduct searches in the way that people think,” said Medstory CEO Dr. Alain Rappaport in a statement.
Medstory was founded by Dr. Rappaport and a company called Neutron Data, a developer of artificial intelligence software. Rappaport will become the new general manager of the Health Solutions Group.
Last year, Microsoft acquired a patient record database company called Assyxxi and signed a strategic partnership with the MedStar Health healthcare group.
Financial details of the Medstory buyout have not been disclosed.
Tags: acquisitions, health and microsoft
Article Sponsor
More News
-
Loading ...
Latest News
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
- Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
- ToneMedia Targets Customers Based on Music Tastes February 1st 2012 ADOTAS – Today ToneMedia launched its new ad platform, which [...] more »
- Forrester Releases Wave Report on Cross Channel Campaign Management Tools February 1st 2012 ADOTAS – Late yesterday, Forrester Research released its new Wave [...] more »
Features
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
- Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
- Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
- Taking Social Media Analytics to Fashion Week February 3rd 2012
- Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt February 3rd 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
- Site Producer
Recent Comments
- Google’s “Good to Know” May Not Be Good for Me | Money Maker Machine: [...] Permalink [...]
- Jennifer Peterson: I love how your newsletter expands my thoughts. I can always count on your articles
- Google’s “Good to Know” May Not Be Good for Me | Connecticut News | Connecticut Breaking News Headlines | News Directory: [...] Permalink [...]
- Technology: 8 Reasons Why Social Media is Essential for Your Business « Mom it Forward: [...] their social media efforts, there are some real returns that companies report. According to
