Marchex, along with subsidiary IndustryBrains, today announced that since January 1st of this year, it has signed contextual ad agreements with seven publishers across a range of verticals including Business & Finance, Information Technology, and Home & Living. The Marchex deals will include publishers InvestorVillage.com, Homes and Land, CIO Index.com, and WorldGolf.com among others.
With the agreements in place, Marchex will provide ad solutions to certain sections of the publishers’ websites, and to the websites’ targeted newsletters and blogs. Advertisers, in turn, will be able to place their product/service listings directly on premium and specific websites, and/or sections of pages within a website.
Marchex already has relationships with more than 100 vertically-focused online publishers, and the seven new publishers add to the brand-name roster. BusinessWeek Online, The Motley Fool, and the Ziff Davis’s online properties are only a few of the notable publishing brands Marchex currently deals with.
In a press statement, IndustryBrains CEO Eric Matlick said, “As the company that created the site-specific approach to contextual advertising more than five years ago, we are very pleased to build upon our leadership position by adding seven high quality online publishers to our platform since the beginning of the year. As 2007 progresses, we look forward to further increasing our market share while helping all of our new partners more fully realize the value of their online brands, and providing advertisers with direct access to many additional highly targeted audiences.”