LexisNexis Taps Wunderman for US Legal Market Campaign Duties
This week, research service provider LexisNexis has selected Wunderman as the agency to lead its direct marketing and advertising efforts for its U.S. Legal Markets (USLM) group.
Wunderman. which will service the LexisNexis account from its NYC location, will begin creating integrated marketing and advertising campaigns that target legal careers within data, digital, direct mail, and print media outlets. Working together, the LexisNexis USLM marketing and Wunderman creative teams will unite to market LexisNexis solutions. Part of the new campaigns focus is the end to end solutions that will be offered to legal areas.
Sami Hero, VP, Go to Market, USLM marketing for LexisNexis, said in a statement, “Wunderman has a long history of transforming great brands into household names. They bring a mix of strategy, creativity and experience building through impactful and measurable multi-channel communication programs.”
Steve Zammarchi, president and CEO of Wunderman New York, added, “LexisNexis is a top tier brand with a rich history and an outstanding customer-centric reputation. Their continued dedication to offering effective management tools supports their value proposition and provides us with a platform from which we can design thoughtful, creative and compelling marketing campaigns. We are thrilled to work with LexisNexis.”
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