The International Data Group (IDG) has combined the customer data from its print and online media readers with its attendee lists from IDG trade shows to create a huge database of North American IT professionals.
The IDG Connect database contains more than six million prospective IT buyers who regularly consume publications like Computerworld and PC World magazines and attend conferences like Macworld and LinuxWorld.
IDG has sorted the database by IT verticals like business intelligence, security and networking. IDG has identified 60% of the people on the list as technology decision-makers, and another 25% as business executives, which the company is inviting marketers to target with email marketing campaigns.
The database has already been used to drive campaigns like HP’s Change Artists. “HP selected multiple media companies to promote the HP Change Artists campaign and attract registrants to view the online interviews,” said Matt Yorke, IDG’s VP of corporate sales in a statement. “HP wanted senior titles and IDG Connect provided more of them than any other source.”
IDG customizes the Connect program for each marketing customer and includes in-depth reporting.
The IDG publishes more than 300 magazines and 450 websites around the world and produces more than 750 technology-related events.