• Comment
• Print Article
• Email
• Permalink

Hovr Launches Ad-Infused Mobile Gaming Community

Written on

Feb 26, 2007 

Author

Sarah Novotny  |

Share

Hovr Launches Ad-Infused Mobile Gaming Community

Hovr Inc., a new, gaming community, official launch today. Over 100 titles from a wide range of mobile game publishers will be available to users for free. Users will download games by joining Hovr MobileSpace, a social network where players can play with against one another and interact.

Ads are embedded into games and other mobile qualities with Hovr, all without disturbing the user and their experience. With its AdLogic Platform, Hovr claims it can place dynamic, targeted and interactive ads across mobile content. According to the release, the use of the mobile phone affords Hovr a reach that includes the ideal 13-34 gaming demographic.

Vipul Sawhney, Hovr’s president, states “Advertisers are looking for new ways to get important product and brand information in front of targeted audiences. At the same time, consumers want a way to get mobile content without having to pay before trying it. Hovr’s technology lets the needs and desires of these two groups form a perfect marriage inside the Hovr community.”

Many other sites require users to pay anywhere between $5 and $12 to download games, while Hovr provides them for free with pre-roll and post-roll ads. Product placements are also embedded within the games as well.

Games like Hugo Cannon Cruise and Texas Holdem’ can be downloaded through using Hovr, and with more deals with publishers, more games are to come. By going to Hovr.com and joining the Hovr MobileSpace, users can begin receiving games and playing for free.

According to company stats, in eight weeks of soft launch, Hovr has surpassed 200,000 downloads and Hovr MobileSpace membership now spans over 100 countries.

Tags: gaming, in-game_advertising, mobile_marketing and wireless

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Covario Issues Annual Client Awards for SEO/SEM Success
• BlueKai Report Explains DMPs to Publishers
• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• Covario Issues Annual Client Awards for SEO/SEM Success February 10th 2012 ADOTAS - Search engine marketing/SEO services provider Covario issued the [...] more »
• BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »

News Archive

Features

• Infographic: The Online Ad Industry Is Like the Stock Market February 10th 2012
• Mobile Search: More Intent, More SMB Opportunity February 10th 2012
• BlueKai Report Explains DMPs to Publishers February 10th 2012
• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
• News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
• VB: What exactly makes an ad "high quality"?
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }