Hovr Launches Ad-Infused Mobile Gaming Community
Hovr Inc., a new, gaming community, official launch today. Over 100 titles from a wide range of mobile game publishers will be available to users for free. Users will download games by joining Hovr MobileSpace, a social network where players can play with against one another and interact.
Ads are embedded into games and other mobile qualities with Hovr, all without disturbing the user and their experience. With its AdLogic Platform, Hovr claims it can place dynamic, targeted and interactive ads across mobile content. According to the release, the use of the mobile phone affords Hovr a reach that includes the ideal 13-34 gaming demographic.
Vipul Sawhney, Hovr’s president, states “Advertisers are looking for new ways to get important product and brand information in front of targeted audiences. At the same time, consumers want a way to get mobile content without having to pay before trying it. Hovr’s technology lets the needs and desires of these two groups form a perfect marriage inside the Hovr community.”
Many other sites require users to pay anywhere between $5 and $12 to download games, while Hovr provides them for free with pre-roll and post-roll ads. Product placements are also embedded within the games as well.
Games like Hugo Cannon Cruise and Texas Holdem’ can be downloaded through using Hovr, and with more deals with publishers, more games are to come. By going to Hovr.com and joining the Hovr MobileSpace, users can begin receiving games and playing for free.
According to company stats, in eight weeks of soft launch, Hovr has surpassed 200,000 downloads and Hovr MobileSpace membership now spans over 100 countries.
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