Hachette Filipacchi to Unveil Shelter Web Network in Q2
Today, Hachette Filipacchi Media U.S. President/CEO Jack Kliger announced that in Q2, his publishing outlet will launch PointClickHome.com, a “comprehensive Web shelter network” that will serve as the online content hub for three of HFM’s established brands: ELLE Decor, HOME and Metropolitan Home. Additionally, PointClickHome.com will also house HFM Special Interest Publications Group for Kitchens & Baths; Remodeling & Makeovers; Budget Decorating; Walls, Windows & Floors; and Gardening & Deck Design.
With the launch of this site, Hachette hopes users will be able to take an idea, gain inspiration and/or be able to realize their home decorating goals.
Donna Sapolin, Vice president/editor-in-chief of HOME, will head PointClickHome.com as the executive editor, while Vice Presidents/Editor-in-Chief Margaret Russell of ELLE Decor, Donna Warner of Metropolitan Home and Olivia Monjo Hachette of the Special Interest Publications Group will provide assistance website.
Some of the features on the website include a resource guide, which will enable customers to find products in a directory, a weekly update feature with Home of the Weeks, Product Picks, How-To’s and Ask an Expert, as well as a creative Tools section and a regular features section that includes profiles, interviews, and trend reports.
In a press statement, Kliger said, “As the in-market buyer’s behavior shifts, we are focusing on what we do best at Hachette — helping the consumer go from inspiration to action by editing vast amounts of choices and by providing independent product reviews and creative tools. This move is part of our larger strategy to make a significant investment in our strong brands across digital platforms.”
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