Greystripe Launches Self Service In-Game Mobile Ad Tool
From the 3GSM World Congress 2007 Tradeshow in Barcelona today, mobile in-game ad network Greystripe unveiled a new portal called the AdWRAP Marketplace, a globally useable ad purchasing tool that will create an opportunity for full-screen ads to be displayed within mobile games. The AdWRAP Marketplace portal is both self-service and bid-based.
Real-time reporting, worldwide targeting and streamlined ad production are additional features of the too. And along with the ability to manage campaigns comes a wizard that allows for different formats, click features, and targeting based on location.
Advertisers of all sizes and structures will be able to launch their own in-game ad campaigns within the Marketplace through a 5-step process that includes signing up on the Greystripe home page, creating your ad and choosing from 4 campaigns types (click-to-call, click-to browse, click-to-jump, and branding), setting your CPM bid with geo-targeting options, uploading your ad creative, and then closing the transaction through PayPal and credit card.
Jim Durrell, Greystripe’s Director of Product Management, said in a statement, “We have created an easy-to-use interface for advertisers to purchase ads and reach Greystripe’s worldwide mobile audience of gamers. The AdWRAP Marketplace’s full screen ad format is compelling because it delivers a high impact brand message to the mobile consumer. It’s like having a huge billboard in front of gamers delivered through a media channel that is inherently opt-in because gamers are getting the games for free. Advertisers have been quick to recognize the targeted and highly viral nature of this medium.”
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
Features
- Email Deliverability: 10 Golden Rules August 27th 2008
- Infomercials: Revolutionary Political Tool? August 27th 2008
- Can 314 Ad Networks Really Thrive? August 26th 2008
- The Mis-Match of Reasonable Expectations, Delivery August 26th 2008
- Get a 4:1 Payoff at Pricey Trade Shows August 25th 2008
Latest News
- TV Ads To Ape Online Ad Model August 27th 2008
- Hulu Faces Stiff Competition from TheWB.com August 27th 2008
- Microsoft Sued for Click Fraud August 27th 2008
- Lifetime Buys ParentsClick August 27th 2008
- Recall Boosted 52% With Contextually Relevant Ads August 27th 2008
- Report: Online Advertising Not Affected by Downturn August 27th 2008
- InPrivate Could “Undermine the Economies of the Internet” August 26th 2008
- Andreessen, Horowitz Invest in Startup Qik August 26th 2008
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (27)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- Obama’s VP Pick Inauspicious for Net Neutrality (5)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Se Habla Search? (3)
- Four Steps To Lead Generation Success (3)
