Google Gearing Up Notable Video Content Deals
According to the New York Times, Google has been working towards distributing content across media companies like Dow Jones & Company, Condé Nast, Sony BMG Music Entertainment and other large content providers. The move in turn would lead to syndicated video content on various websites.
Videos would appear in a Google ad box, and would be placed on sites relevant to the video content and ads that may run with the content. The NYT also stated that the revenue would be shared by both Google and the video provider, as well as the sites where the video content was posted.
Other companies have launched similar deals, including NBC, but with Google’s global presence, these deals may be even more widespread.
Kim Malone, director of online sales and operations for Google AdSense told the NYT, “Once upon a time, if you had some video content that you wanted to distribute, you could do it on three television stations in the days of the networks, then 100 in the days of cable. Now, thanks to this program, you can do it on literally millions of channels on the Internet.”
Google’s initiative with the ads is to gain traction with consumer goods companies. Early Google advertisers were interested in direct sales over brand recognition and now today, the Mountain View media giant sees large brand advertisers spending more online through the use of video ads.
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