Forbes.com Flocks to Quigo
Over the past year, more and more prominent websites have been turning away from the large contextual ad networks powered by Yahoo and Google to the much smaller Quigo Technologies.
Quigo’s newest partner, Forbes.com, one of the leading online business news and lifestyle media publishers, has just signed a multi-year deal that will place contextual ads powered by Quigo’s AdSonar platform on all Forbes.com websites.
The name of Quigo’s game is control and transparency. While advertisers using Google’s AdWords or Yahoo’s Overture have little say in how their ads are placed, Quigo encourages publishers to develop their own advertiser relationships and offers the ability to target ads by category, location, specific site, or even specific web page, all on an auction basis.
Quigo controls less than 10% of the contextual advertising market, but it has focused on signing up recognizable brands. Over the past few months, Quigo has signed deals with publishers like ESPN.com, the Cox Newspaper group, and FoxNews.com.
“The AdSonar platform, technology and approach will help Forbes.com optimize revenues across our business news and lifestyle pages while also enabling us to build a strategic asset in one of the most dynamic and fastest growing segments of the online advertising market,” said Forbes.com CEO Jim Spanfeller in a statement.
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