Diller: IAC to Invest Millions in Internet Programming
InterActiveCorp CEO Barry Diller is going all in when it comes to the Web, announcing today that his conglomerate will invest hundreds of millions in “professionally-made” Internet programming in an effort to captivate Web users. IAC, home to LendingTree, Ask.com, and Citysearch among several other properties, has focused on its online presence for several years and has used the Web to provide transaction services to its customers.
One of the founders of the Fox television network, Diller hopes to translate his TV success onto the Web while staying true to his roots. “I never left … it’s just different kinds of programming. None of us can fool ourselves, everything will be in digital form,” he said in his address at this week’s McGraw-Hill Media Summit in New York.
Currently, the IAC is working on an Internet comedy site “23/6″, and more recently purchased popular destination CollegeHumor.com
“We’re just going to keep rolling them out,” Diller states regarding the company’s continual investments.
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