British designers Vivienne Westwood and John Galliano will come together to spearhead a new online social network called IQONS.com. The website’s efforts are towards providing opportunity and help to aspiring designers and models on an international level. According to Reuters, the website is already being called the “MySpace.com” of fashion.
The launch was announced during London Fashion Week with the hopes of opening doors to other generations that aspire to work within fashion.
“We would aim to have the same impact as MySpace had in taking talent straight to the consumers,” said co-founder Suran Goonatilake. IQONS looks towards the popular social networking template made famous by MySpace by enabling users to mingle and network with industry professionals, scouts, and top designers.
Despite the fashion industry’s lack of Internet presence, websites like Net-a-porter.com, Glam.com and other major fashion shopping websites are quickly staking a claim for fashionistas online Fashion blogging has also been successful and designers are opening up to the idea of online access to customers.
Already, IQONS has over 4,500 subscribers and 600 new members every week according to Goonatilake. Subscriptions are free and allow members to create online portfolios with their work, and the site is free and open to everyone from star designers, stylists and fashion photographers to fans and consumers.
“The fashion world was sometimes a hostile and competitive environment, so this is a tool to help young designers get involved,” states Rafael Jimenez, an IQONS co-founder, to Reuters. He continues, “If you are talented, someone will spot you and you will get through.”