Click Forensics Achieves $5 million in Series A Funding
Click Forensics announced today that it has secured $5 million in a Series A funding round led by Austin Ventures and Shasta Ventures, which will enable the click fraud monitoring and reporting company to expand on several realms. Along with marketing and solutions expansion for online advertisers, Click Forensics will also move its offices to Austin, Texas.
Thomas Ball, venture partner for Austin Ventures said in a press statement, “As the multi-billion dollar market for online advertising continues to grow at a rapid pace, the need to verify the validity and quality of pay-per-click advertising has become paramount for hundreds of thousands of advertisers.
Ball added, “Click Forensics is a pioneer in the development of click fraud detection and mitigation solutions that help advertisers significantly improve the ROI of their online campaigns. We look forward to working with this talented team as they collaborate with advertisers, search engines and industry leaders to bring the problem of click fraud under control.”
In early 2006, Click Forensics launched Click Fraud Index, which publishes information compiled by the ClickFraudNetwork.com. The network works as an independent fraud detection service within click fraud.
Tom Cuthbert, President and CEO of Click Forensics, notes, “The problem of click fraud remains one of the top threats to the future of the online pay-per-click advertising industry. With our technology and service offerings and the support of our investors, advertising partners and top search engines, we believe we can work together to ensure that advertisers get what they pay for.”
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