Adify to Power Washingtonpost.Newsweek Interactive Blogroll
Adify Corporation’s Build Your Own Network has been handpicked this week by Washingtonpost.Newsweek Interactive to power the latter’s Blogroll advertising initiative.
The WPNI Blogroll program was launched today, although separately announced, and is an effort to build upon advertising packages that reach the national audience of Washingtonpost.Newsweek. Blogs are organized into ad categories that the media outlet claims is simple and easy to advertise in, including travel, business, technology and the environment.
Jeff Burkett, director of business development for WPNI, said, “This type of endeavor — combining our ad space with that of third-party publishers into new ad units — is a media industry first and we sought a partner that could remove the complexity of quickly getting it off the ground. With Adify, we started with a solid foundation and needed only to focus on our core competencies of identifying the right content for our readership and attracting advertisers.”
Larry Braitman, Co-founder and CEO of Adify, added, “In a highly fragmented media environment, established media brands like Washingtonpost.Newsweek Interactive have a unique opportunity to help consumers discover new, high quality third-party content that builds on the value they already deliver. By leveraging Adify’s Build Your Own Network platform, these brands can extend this value and create exciting new advertising offerings, while enabling small publishers to reach new readers and advertisers.”
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