Yahoo Partners with Sundance Channel, ExpoTV
Yahoo has announced that its Yahoo Video portal will now include content from the Sundance Channel and ExpoTV. Now, users will have access to exclusive clips and footage from the Sundance Film Festival and will receive information on everything ranging from beauty products to cars from ExpoTV, which delivers consumer-generated reviews.
Jason Zajac, general manager of social media at Yahoo, said in a statement, “As a leading online video destination, Yahoo! Video is constantly looking for new ways to help users discover the universe of video content on the Web. By bringing the exciting, high-quality content of both the Sundance Channel and ExpoTV to our audience of users, we are continuing to make Yahoo! Video the most comprehensive online video resource on the Web.”
Through the Sundance Channel’s content, a range of filmmaking features from the Park City, Utah festival will also be accessible. Daily updates will also be provided in the following forms: Festival Dailies, Festival Filmmaker Profiles, and Compelling web-only footage. Clips shot at the Utah festival will be up for viewing, and biographies of the innovators behind the Sundance Festival and exclusive clips from series’, shorts, documentaries and films will be posted as well.
Christopher Barry, vice president of digital media and business strategy for Sundance Channel also commented on the new partnership, stating, “We are excited to work with Yahoo! Video to enable more viewers to experience the unique content and makers that are part of both the Sundance Film Festival and Sundance Channel. Online video is a rapidly growing medium for our audience. Working with Yahoo! Video allows us to extend their experience and expose our fans to more high quality programming while also reaching others for the first time.”
The ExpoTV component of Yahoo Video will include the following sections: Videopinion Reviews, How-to-Buy Videos and Product Demonstrations. Yahoo Video users will also be able to view full-motion videos, categorized by their specific areas, product type and interests.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- minnickup: Hello, I found your forum is www.adotas.com after I have been surfing the internet to be
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
