Comments on: Word-of-Mouth’s Ethical Effect: How Fair and Decent Marketing Can Increase your Initiative’s ROI http://www.adotas.com/2007/01/word-of-mouths-ethical-effect-how-fair-and-decent-marketing-can-increase-your-initiatives-roi/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: JoeC http://www.adotas.com/2007/01/word-of-mouths-ethical-effect-how-fair-and-decent-marketing-can-increase-your-initiatives-roi/#comment-50105 JoeC Fri, 26 Jan 2007 15:12:47 +0000 http://www.adotas.com/2007/01/word-of-mouths-ethical-effect-how-fair-and-decent-marketing-can-increase-your-initiatives-roi/#comment-50105 Hello Jim, I found your article to be well thought, persuasive and informative. Thank you. I have one question: You write that your company's data supports Dr. Carl's assertion that disclosure extends pass-along rates by up to 70 percent. Could you share information about how you, too, have arrived independently at similar conclusions? Kindly, Joe Chernov Director of Communications BzzAgent Hello Jim,

I found your article to be well thought, persuasive and informative. Thank you. I have one question: You write that your company’s data supports Dr. Carl’s assertion that disclosure extends pass-along rates by up to 70 percent. Could you share information about how you, too, have arrived independently at similar conclusions?

Kindly,
Joe Chernov
Director of Communications
BzzAgent

]]> By: Consumer Court « Adventures in Marketing http://www.adotas.com/2007/01/word-of-mouths-ethical-effect-how-fair-and-decent-marketing-can-increase-your-initiatives-roi/#comment-49857 Consumer Court « Adventures in Marketing Fri, 26 Jan 2007 04:11:16 +0000 http://www.adotas.com/2007/01/word-of-mouths-ethical-effect-how-fair-and-decent-marketing-can-increase-your-initiatives-roi/#comment-49857 [...] Consumer Court As a relative newcomer to the marketing milieu, I can expect to make more than a few missteps in my quest to court today's cynical consumers. So I got a chuckle this morning while reading Jim Calhoun’s well-written article on ethics in viral marketing, as it pretty well spoke to my first marketing misdemeanor conviction. [...] [...] Consumer Court As a relative newcomer to the marketing milieu, I can expect to make more than a few missteps in my quest to court today’s cynical consumers. So I got a chuckle this morning while reading Jim Calhoun’s well-written article on ethics in viral marketing, as it pretty well spoke to my first marketing misdemeanor conviction. [...]

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