• Comment
• Print Article
• Email
• Permalink

Tribeca Signs up Special Ops for Interactive Marketing Consultancy

Written on

Jan 23, 2007 

Author

Sarah Novotny  |

Share

Tribeca Signs up Special Ops for Interactive Marketing Consultancy

Special Ops Media has been named the interactive marketing consultant for Tribeca Enterprises, the parent company of the Tribeca Film Festival and Tribeca Cinemas. The agency in turn will facilitate advertising and marketing strategy with plans to increase the user traffic and advertiser drive within the Tribeca Film Festival’s Website, which the film brand wants to turn into a round-the-clock, daily online destination.

“As Tribeca expands its year-round activities, creating a 365 day-a-year destination website will be a top priority,” said Jon Patricof, Chief Operating Officer of Tribeca Enterprises, in a statement “We look forward to creating a media experience centered around the spirit and ethos of the Tribeca Film Festival and the Tribeca brand.”

With experience in indie and mainstream cinema, Special Ops Media is a full service agency that offers online marketing & strategy, online media (planning and buying), creative services and online publicity. The agency counts Universal Pictures, Focus Features, Lionsgate Entertainment and 20th Century Fox among its past and present clients.

As for Tribeca, Special Ops will specifically tackle Website Marketing/ Partnership Expansion, Website Redesign Consulting and Advertising Strategy in order to support the brand’s efforts.

Special Ops co-founder and president,Jason Klein added, “Special Ops has deep roots in the New York City film community, so we are particularly pleased to be working with Tribeca Enterprises. We look forward to making the Tribeca website synonymous with the best of independent film—not just annually, but on a year-round basis.”

Tags: agency_roles, campaigns, partnerships, special_ops_media and tribeca

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• BlueKai Report Explains DMPs to Publishers
• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »

News Archive

Features

• Mobile Search: More Intent, More SMB Opportunity February 10th 2012
• BlueKai Report Explains DMPs to Publishers February 10th 2012
• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
• News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
• VB: What exactly makes an ad "high quality"?
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }