Special Ops Media has been named the interactive marketing consultant for Tribeca Enterprises, the parent company of the Tribeca Film Festival and Tribeca Cinemas. The agency in turn will facilitate advertising and marketing strategy with plans to increase the user traffic and advertiser drive within the Tribeca Film Festival’s Website, which the film brand wants to turn into a round-the-clock, daily online destination.
“As Tribeca expands its year-round activities, creating a 365 day-a-year destination website will be a top priority,” said Jon Patricof, Chief Operating Officer of Tribeca Enterprises, in a statement “We look forward to creating a media experience centered around the spirit and ethos of the Tribeca Film Festival and the Tribeca brand.”
With experience in indie and mainstream cinema, Special Ops Media is a full service agency that offers online marketing & strategy, online media (planning and buying), creative services and online publicity. The agency counts Universal Pictures, Focus Features, Lionsgate Entertainment and 20th Century Fox among its past and present clients.
As for Tribeca, Special Ops will specifically tackle Website Marketing/ Partnership Expansion, Website Redesign Consulting and Advertising Strategy in order to support the brand’s efforts.
Special Ops co-founder and president,Jason Klein added, “Special Ops has deep roots in the New York City film community, so we are particularly pleased to be working with Tribeca Enterprises. We look forward to making the Tribeca website synonymous with the best of independent film—not just annually, but on a year-round basis.”