TheStreet.com Ventures into Stock-Themed Social Networking

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TheStreet.com, which provides analysis, commentary, research and news and ratings on the financial front, today announced a joint venture with A.R. media, a media holding company based in New York. In doing so, the respective companies will together launch a new website called Stockpickr or the “The Stock Idea Network.”

The companies claim the site is the first stock investment portal to combine social networking and investment concepts, whereby subscribers can scan and compare portfolios and engage in dialogue with other members in a “secure” environment.

Some of the features included on Stockpickr.com are a recommendations engine, which generates stock ideas based on a comparison between the subscribers portfolio and the major hedge and mutual funds, professional & peer portfolio browsing, daily spotlight portfolios, daily winning and losing stock activity, as well as a Stockpickr blog.

In a press statement, Thomas J. Clarke, Jr., chairman and CEO of TheStreet.com said, “Stockpickr perfectly complements the offerings of TheStreet.com and it builds community among our readers, offering them a more interactive experience while they explore concepts they learn about on our site.”

Advertising will be sold by The Street.com and the revenue breakdown between the two companies works out to A.R. Media owning 50.1% and 49.9% fpr TheStreet.com.

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