Speculation Grows Around Google, Adscape Talks
The Wall Street Journal is reporting today that Google is in talks to acquire San Francisco-based Adscape Media, effectively moving the online media giant into the realm of in-game advertising.
According to the WSJ, discussions have been held for months and the paper reveals that the acquisition could occur within weeks. In turn, Google would be able to offer virtual billboards in racing games and other types of advertising outlets within the gaming world.
No formal statement has been made confirming this, but Adscape Chairman Bernard Stolar told WSJ that he “has spoken to every major player” about a possible acquisition of Adscape, but he claims there currently is no such deal with reference to Google.
Google’s potential acquisition of Adscape would allow it to capitalize on the latter company’s would be the wealth of ties with leading game publishers. Another possible outcome of such a deal would be the beginning of a Google-Sony Playstation alliance, which could rival Microsoft’s Xbox 360 platform.
Other reports have stated that Google is also discussing a supposed agreement with CBS Corp. This deal would include brokering TV and radio advertisements, but CBS and Google have declined to comment on the matter.
“We are always considering new ways to extend Google’s advertising program to benefit our users, advertisers and publishers. In-game advertising offers one such possible extension among many others” said a Google spokesman.
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