Sears Unveils Virtual Showroom at CES

Written on
Jan 8, 2007 
Sarah Novotny  |

Using a virtual showroom in Second Life, Sears is planning to increase its sales of home goods and connections with customers.

The official unveiling comes today, January 8th, 2007 at the Consumer Electronics Show in Las Vegas. The “Sears Virtual Home” will appear on the Second Life website which has a total of 2,435,281 users from around the world. Second Life also has an established currency called the Linden dollar, which can be converted to US dollars with online currency exchanges.

So what will patrons be able to do by visiting the “Sears Virtual Home?” According to the announcement, anything that most can do at the physical store, meaning customers can redesign their kitchens, change their cabinets and organize a garage and work on properly storing their home items. In a statement, Illinois-based Sears, Hoffman Estates hoped for the virtual design to produce a realistic effect, where customers would also design their real-live homes. Retailers like Home Depot and Lowe’s have meanwhile created serious competition for Sears, provoking its transition into Second Life.

Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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