Scanning the New Radar Screen: How Blip.tv and Video Blogging Have Reshaped the Face of Media
Just like TV production, video blogging is best seen as a job, and not just a hobby. COO Dina Kaplan (right) runs her own programming through Blip, which entails a news
show/personal blog where she anchors news, interviews prominent figures in the video blogging community and offers personal commentary. “Someone can create a show and do it exactly how they want to. They can do their hair, say what they want to say, wear what they want to, not have a boss, and make a ton of money,” she adds, referring to the success of Amanda Congdon, the former Rocketboom personality who is now video blogging for ABC and producing a new show through Blip with sponsorship provided by consumer products giant Unilever.
Like traditional media before it, video blogging has grown into a full industry, complete with sitcoms like “Goodnight Burbank”, news programs like “Alive in Baghdad”, nature shows like “TERRA: The Nature of our World”, how-to broadcasts like the “Wood Whisperer”, and even Web celebrities like Congdon.
Not content to serve video blogging in a vacuum, Blip has in turn signed several partnerships with traditional media organizations as well. The company’s software is not only behind CNN’s I-Reports citizen journalism initiative, which lets viewers send in their own news-related images, audio and video, but the Oxygen Network used Blip’s technology to help promote one of its cable TV programs.
Kaplan, a self-described “non-techie” and not to mention an Emmy Award-winning broadcaster who has worked for MTV, NBC and Cablevision, is the perfect person to manage the marriage between old and new media. She spends most of her time engineering media partnerships and dealing with high-end sponsors from her pink-coated office. “I think it’s good in a business to have tech people and non-tech people—people really into video blogging and not into video blogging,” she states.
It’s a philosophy that has served Blip well. Since the company received angel funding by a group of private investors in July, Blip has been financially sustainable through advertising and media partnerships in the face of the unprecedented flexibility given to show creators.
“I can’t imagine doing anything else,” summates Hudack, who is thinking about making his own documentary-style video blog about life at Blip. Perhaps it could serve as a resource for those who take the next step in media in another 50 years or so.
Compared to TV, most video blogs are not being publicized as much as they deserve, nor are they necessarily getting the kind of attention from viewers and sponsors that generates press coverage and million-dollar revenues. But with companies like Blip.tv that alleviate some of the technical and business-related headaches so video bloggers can simply create great shows, and with personalities like Amanda Congdon, who consistently walks the line between old and new media, change is fast-approaching.
It won’t be long before we start calling today’s “new” media simply the media.
Reader Comments.
- Pingback from the blip.tv blog » ADOTAS: How blip.tv and videoblogging have reshaped the face of media
- Pingback from the blip.tv blog » ADOTAS: How blip.tv and videoblogging have reshaped the face of media
Great article. Blip.tv rules and I am so glad I found and use their service.
- Pingback from Adotas » Blip.tv MAKEs DIY Advertising a Reality
Leave a Comment
Pages: « previous page 1 2
No TagsArticle Sponsor
More Spotlights
-
Loading ...
Latest News
- BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Features
- BlueKai Report Explains DMPs to Publishers February 10th 2012
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
- News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
- VB: What exactly makes an ad "high quality"?
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
